传统制造型家电企业的转型之路（Transformation of traditional manufacturing household electrical appliance enterprises）.doc

传统制造型家电企业的转型之路（Transformation of traditional manufacturing household electrical appliance enterprises） In June 1, 2009, General Motors Corporation formally filed for bankruptcy protection, the fourth largest bankruptcy in U. S. history and the biggest bankruptcy in us manufacturing. GM has long held the top of the worlds top 500 companies, and it was once the largest enterprise in the world, but now it has gone bankrupt and restructured, and the reasons for its failure have attracted the attention of many entrepreneurs. General reasons for failure, the popular view is under the economic crisis in the billows no problem can be found timely, timely change. In fact, problems, is not a short duration of time that is often a process of gradual accumulation, similar to common in the United States, operating in the process of blind optimism, did not foresee the serious financial crisis, eventually ended in gloom. Dr Edward Debono, an expert on thinking skills, says: one of the big problems in business is that when they are in trouble, they only work harder in the same direction.. Just like digging gold, when digging 20 feet without finding gold, his strategy would be to dig 2 times deeper. But if gold is 20 feet across from you, no matter how long it takes, youll never find it. Most manufacturing companies are too persistent to dig for gold in one direction, but they do not know the direction of change in time, country, region, and market environment. Making enterprise strategy is like choosing the direction of digging gold. If the enterprise cant change in time and change the original position of the enterprise, the final result will definitely be nothing to do with gold. In China, traditional manufacturing enterprises are facing increasing pressure of competition. For example, in the water heater industry, whether it is a gas water heater, the traditional water heater, or the emerging solar water heater, domestic and international famous brands and the copycat companies