传统企业电商化因素（Traditional enterprise electricity supplier factors）.doc

传统企业电商化因素（Traditional enterprise electricity supplier factors） Wangbojie Add question Search a topic, question, or person... home page field Notification 1 E-commerce, B2C electricity supplier, traditional enterprise e-commerce, e-commerce operation modification What are the key operating elements of traditional enterprises entering e-commerce? modify Add instructions Add comments? Change records? Report problems According to the voting | sort according to the time sequence | shows only the people I care 22 answers + Pan Xin, luxury, moderate user 23 tickets, more from Sun Xiaonuo, Sang Lan, Di, Yang Wenwen First of all, I think the most important thing for traditional enterprises to enter e-commerce is the concept of the boss. This is a number one project, not to find a few people who have done the Internet, do a website selling things. Secondly, the balance between good electricity supplier channels and traditional channels of relations. This in fact depends on the electricity supplier positioning and goals in the enterprise. May be as a supplement to the existing channels, may be transformed into the focus of the future will gradually replace existing channels, may be used as a special channel, such as sweep Weihuo or specialty goods over the season Therefore, the expected value is different, and the relationship between the existing channels and ways of dealing are also different. Third, as far as possible to achieve product differentiation, pricing differentiation. This is very easy for garment enterprises to do, as if the same brand in different shopping malls to provide different goods is a reason. Fourth, and second points related. In the KPI setting, if the existing channels can achieve good integration, it will eliminate the old and new contradictions, stimulate power. A bit of nonsense: for example, the existing channels responsible for inventory and distribution, sales of electricity providers and store sales KPI double can achieve accounting, so that th