保健品营销要实现四大阵地的转移（The marketing of health care products should realize the transfer of the four major positions）.doc

保健品营销要实现四大阵地的转移（The marketing of health care products should realize the transfer of the four major positions） July 1st entry into force of the health food advertising review interim provisions on health care advertising language from the definition, elements, forms of strategic planning to set up a total of 17 large and small, the sacred rules of the religious order. This has posed a severe challenge to the marketing of health care products, which has always been driven by advertising. In the meantime, some health care products companies and operators of public opinion on the accused health care advertising exaggerated propaganda has begun thinking on the transformation of marketing mode, because consumers in observed a large number of strong advertising products and gold does not match after the consumption impulse is less and less, the propagandist advertising input and output ratio cannot to meet the inherent expectations. Struggling for media advertising and marketing in the industry standard in the throes of, the number of enterprises in self-discipline and reflection, but also make the conference marketing, direct marketing, community shops array and other marketing methods assume the responsibility to reverse the crisis of confidence, to open up the market situation. It is not meant to have health care products sales made a contribution to the advertising and marketing cars relegated to the second line? Can other marketing methods take on the responsibility of opening up a new realm of marketing? Whether it is advertising, direct marketing, distribution or meeting set for members of the community to promote the marketing model, but there are three levels of marketing purpose, that is: 1 open the target customer groups; 2 to establish the reputation of the product; 3, realize the rational consumption. The overdraft of false advertising on consumer confidence has highlighted the yellow warning lights for several other marketing practices. So, to support the ma