动漫调查（Anime survey）.doc

动漫调查（Anime survey） Analysis and Research on the present situation of animation industry in China Time: 2009 08 month 25 days | reading: 67 people download Abstract: in recent years, the development of animation industry is facing a good opportunity. Based on a comprehensive analysis of the current situation of Chinas animation industry, this paper proposes that the animation industry will show the development trend of policy legalization, market players and capital diversification, industrialization and high-tech. Key words: animation industry; cultural policy; development trend As is known to all, our country was once one of the earliest countries to develop animation, and once was a big country of animation. Chinas animated cartoon is known as Chinese Animation School because of its wide variety, unique national style and excellent production. However, since 80s of last century, Chinas animation has gradually opened up the gap with developed countries. Due to the lack of influential domestic productions, foreign cartoons have taken a large influx, and more than 80% of the domestic animation market has been occupied by cartoons from the United States, Japan and other countries. Foreign cartoon image, foreign animation brand is to seize the market share of related industries, making huge profits. In recent years, the Chinese government attaches great importance to the development of cultural industries, including the animation industry, issued a series of policies and measures conducive to the healthy and orderly development of the China animation industry, animation industry is facing good opportunities for development, many industry insiders believe: China animation industry in the spring has arrived. Animation industry is a long-term investment recovery industry. At present, the whole animation industry in China is still in its infancy, and mature industries need at least three to five years. Through a comprehensive analysis of the development of the world animat