富士胶片卖化妆品与跨界营销管理（Fuji film selling cosmetics and cross-border marketing management）.doc

富士胶片卖化妆品与跨界营销管理（Fuji film selling cosmetics and cross-border marketing management） Industry news: In the hit TV series adolescence hit menopause, red Fuji film cosmetics (cosmetics franchise: Famous marketing expert Tan Xiaofang () the teacher learned that a Zhengzhou cosmeticians end of the drama, posted online for help, advice on how to get the cosmetics franchise authorization. This pile implanted advertising creativity not wonderful, but the value should not be underestimated -- it makes the film started the old enterprise push new product gorgeous appearance, not only attract consumers, but also opened the Fuji film cross started selling cosmetics big screen. Because of the antioxidant position, Fujis target consumer group is defined as 25 years or above, in Japan this age is about 35 years old. This difference is also according to the survey results, China women are concerned about this skin problem ahead of time. In addition, the AI TI products in the mid-range price of roughly maintained higher level. Emphasize background and antioxidant is to let Fuji to find a breakthrough to cross-border operations, but also poses problems. Chinese female consumption of cosmetics is still in the perceptual stage, rely on brand to significantly more than the effect of demand. Famous marketing expert Tan Xiaofang teacher (book marketing training, please contact), placed in the Fuji group in front of the embarrassment that if the publicity of the brand, is not open around the film manufacturers background; if not propaganda brand, it is difficult to open Chinese female consumer market. This is a remarkable from Fuji recently launched promotional film. In the length of 33 seconds in the video, Fuji keyword mentioned include: ASTALIFT (brand), collagen care, antioxidant essence, nanotechnology. If it is the last picture in the FUJIFILM trademark flash, it is difficult to know the name of the association of cosmetics and listening to strange and Fuji. And television drama strok