服装企业（Clothing enterprise）.doc

服装企业（Clothing enterprise） How should apparel enterprises effectively expand the terminal market? Author: Yu Chi poly As we all know, the market is not made up of products, but by the demand, the product is the root of the market, only in order to meet market demand, only products. Marketing is through the effective means to establish the relationship between products and consumers, and maintain and develop new customer source. The purpose of an enterprise is to create customers and retain customers. So how do we create and retain customers? The expansion of a broad market requires the following steps: Strange visit, collect customer lists, invite customers to interview, introduce ideas, communicate, inspect the market (customers), and promote cooperative customer service. [a] strange visit To make our products occupy a greater share in the market, we must have more AAA customers, and promote our products, systems and concepts to the market so that consumers can accept and identify with them. Marketing is a digital game, there must be a huge customer base and customer is the source in the market, which requires a lot of strange visit or a variety of ways to collect, stranger is by psychological factors a person to complete, must have a strong desire to succeed, ten thousand percent believe their company and products, fully prepared, including thought, information etc.. Ability to speak confidently. A strange visit is a process of selling yourself and persuading customers. Not only selling products, but also selling a concept. The customer accepts the product because it satisfies some of the needs behind him. The visit is about business, and your task is to find key customers who account for only 20% of the market, but they may affect 80% of consumers. Through them they may save us a lot of manpower, material resources and financial resources. It has a lot of power. Therefore, strange visits are dealing with refusal. An excellent clothing marketing staff, marketing pe