本土润滑油高端突破的6大策略（6 strategies for high-end breakthrough of local lubricating oil）.doc

本土润滑油高端突破的6大策略（6 strategies for high-end breakthrough of local lubricating oil） Before 90s, the oil industry in the petrochemical industry chain or a small role, but with the rapid development of automobile industry China, lubricating oil in just a few years time has become a hot business of domestic and foreign petrochemical enterprises scramble, especially since 1992, Chinas oil market gradually since the release, Mobil, advantage Shell, Esso, BP, Castrol and other foreign brands by virtue of its international brand in Chinese lubricating oil market continued to rise directly to a high position to form a strong impact, on the domestic oil market. It is predicted that in the future Chinas annual growth rate of nearly 3 million cars, which marks the lubricating oil with certain professional products are transforming from the industrial to the daily consumer goods, plus the January 2005 China open to foreign refined oil retail market, in addition to the already large international efforts in domestic lubricant enterprises for many years, a new batch of international lubricating oil companies will also bring experience and challenges for the Chinese landing Chinese market, local oil companies will face more challenges. From the oil market, high-end automobile lubricating oil market oil is the biggest profit, but most of the market share of this market are occupied by foreign brands, in order to reverse the local lubricants in the high-end market unfavorable situation, 2003-2004, the Great Wall, Kunlun, the 13 local brands have announced to enter the high-end market. And look forward to leading the high-end market in the future, to meet the needs of our private cars growing momentum, with rich experience strong competitors in the international market, local brands of lubricants in the high-end market is not able to win over the account, become the focus of attention, to guide local enterprises the lubricating oil market, also need to suffer a severe test of the market,