商品的包装促销与消费者购买心理（Packaging, promotion and consumer buying psychology）.doc

商品的包装促销与消费者购买心理（Packaging, promotion and consumer buying psychology） Packaging, promotion, and consumer buying psychology.Txt the heart is a house with two bedrooms, one living in pain, one living happily. People cant laugh too loudly, or they will wake up the pain next door. Sales packaging is the integration of protection function and artistic beauty, and it is a creative combination of practicability and novelty. Successful package promotion is the resonance of the producers mind, the creators thinking psychology and the buyers demand psychology. Sales of merchandise packaging only grasp the consumer psychology, to meet consumer preferences, to meet consumer demand, stimulate and guide the consumer sentiment, can talent shows itself in the fierce battle to win. With the needs of market competition, commodity packaging gradually developed into POP packaging (focus advertising) which integrates protection, introduction and advertising, and shoulders the modern mission of silent salesman. Package promotions play a role in motivating consumers. The influence of sales package on purchasing psychology People often get outside impressions through their eyes. With the continuous emergence of new retail methods such as supermarkets and warehouse malls, more and more self-service in the field of consumption has been replaced by the visual language of the merchandise. Consumer reliance on packaging in the process of identifying goods makes the silent competition on shelves more intense. Packaging mainly affects purchasing psychology from three aspects: 1. identification function Consumer memory retains the usual phenomenon of various goods, and they often buy goods according to the inherent shape of the package. When the quality of the goods is not easily identified from the product itself, people tend to rely on packaging to make a judgement. Packaging is one of the bases of product differentiation. It can not only explain the products name, quality and trademark, but also