品牌微博营销之基础观念篇（The basic concept of brand micro-blog marketing）.doc

品牌微博营销之基础观念篇（The basic concept of brand micro-blog marketing） The concept of brand marketing of micro-blog based.Txt48 smile, is a green in spring, is under the sun hungry a shade, autumn is a cool breeze, a winter campfire. Smile and face it, you will feel that life is so warm. The basic concept of brand micro-blog marketing First, as long as the brand does not hate itself, it should pay attention to the marketing of micro-blog and other social media. Because more and more of your customers are there, they are putting more and more time and energy into it. Think about it, when to eat out of the subway and so on, how many people have come up with a mobile phone brush micro-blog? How many people have used micro-blog instead of portal news? The brands mission is to achieve communication with consumers, even if consumers didnt appear in the same platform, the communication is not a mirage and insubstantial objects. Because of the neglect of the absence? It is the first felony, the possibility that it simply denied the next all. Second, micro-blog and other social media, and the previous form of media there are essential differences. Right to speak once had been in the hands of the media, and the users voice compared with the brand size is not an order of magnitude, in this case, as long as shouting their message, to attract the attention of the user is enough. But in the social media, the media attribute completely emerges. Each user is the point of acceptance and sending point of the information, and the mode of transmission to the center makes the voice of the user unprecedented. This is the increase of spread of difficulty, but also offers the possibility of more communication, brand can really hear the true voice of the user, what kind of products and services they want, what they really want, they are how to evaluate your family and friends. It would be a shame if we ignore these or release information from our own unilateral departure. Its like not fueling a car,