旅行社业如何创新发展（How to innovate and develop the travel service industry）.doc

旅行社业如何创新发展（How to innovate and develop the travel service industry） How to innovate and develop the travel service industry The travel agency industry as the leader of the tourism industry, is the bridge and link of the development of the tourism industry, tourism industry and the image of the external window, take the road of development scale, networking, branding, standardization is an inevitable choice in todays travel industry scientific development, innovation and change. The new travel regulations focus on international rules and comprehensive standards, cancel the travel agency to set up branches in the barrier, to maximize the desire for tourism operators to become bigger and stronger, to provide policy basis and legal guarantee for the formation of the travel agency of vertical division of labor. At present, the homogenization of tourism products is more serious, the travel agency industry social and professional division of labor system has not yet fully formed, in the current price is still as the main means of competition of tourism market environment, a considerable part of the travel agency, especially in some small travel agencies are aware of a serious deviation from the business risk with the actual income, the low-end price competition makes the travel difficult to continue, part of a travel agency will gradually become marginalized or other travel service outlets or become tourism wholesalers franchise, coupled with this years travel agencies need to pay in accordance with the provisions of the full quality margin is expected to exceed 10% of the travel agency will exit tourism market. So, in the current policy environment and market system, the travel agency industry should be able to adhere to scientific development and achieve sound and rapid development? Speed up industrial upgrading, foster and support the development and expansion of travel service enterprise groups. On the whole, the current status of Chinas travel industry weak, small, sc