图书馆的公共关系活动LibyPublicRelations-UniversityofIllinois.PDF

图书馆的公共关系 活动与价值彰显 Library Public Relation Activities and Their Values 讲演要点 Presentation Outline 实例： • 最初经历 • 公立图书馆的典范 • 历史发展 列治文公立图书馆 • 工作对象 • 大学图书馆的实例 • 公关目的 不列颠哥伦比亚大学图书馆 • 公关策略 最初经历 • 被有效利用了 UW International Students Orientation • 被充分教育了 WA State International Trade Convention • 被强烈震撼了 SPL Director Elizabeth Stroup • 被深深感动了 NYPL Astor Hall Inscription Old Seattle Public Library Vancouver Public Library 纽约公立图书馆 NYPL IN MEMORY MARTIN RADTKE 1883-1973 “I had little opportunity for formal education as a young man in Lithuania, and I am deeply indebted to The New York Public Library for the opportunity to educate myself. In appreciation, I have given the Library my estate with the wish that it be used so that others can have the same opportunity made available to me.“ Image from Libraries Unlimited 图书馆公关的历史发展 • 以个性化的信息服务为出发点 Started from personalized information services • 格林先生的号召 “Personal Relations between Librarians and Readers” “Promoting libraries to greater community” • 一直是图书馆工作的重要组成部分 Has been important component of library work • 相关奖项 John Cotton Dana Award, 1946