验证式因素分析的深度探讨.pdf

Amos於問卷調查信度與效度的評估－ 驗證 式因素分析的 深度探討 張偉豪 SPSS 宏德國際軟體諮詢資深顧問 成大企管博士候選人 Amos亞洲一哥 2001 2006 2009 問卷調問卷調查查信、信、 效效度評估度評估 2 1. Anderson J.C. and Gerbing D.W. (1988), Structural Equation Modeling in practice: a Review and Reccomended Two-Step Approach, Psychological Bulletin, 103, 3. 2. Bollen, K.A. (1989). Structural equations with latent variables. New York: Wiley. 3. Chin, W.W., Issues And Opinion on Structural Equation Modeling”, MIS Quarterly, Vol.22(1), pp.7-16,1998. 4. Diamantopoulos, Adamantios and Judy A. Siguaw (2000), Introducing LISREL: A Guide for the Uninitiated. London: Sage Publications. 5. Fornell and Larcker (1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18 (February), 39-50. 6. McGraw, K. O., Wong, S. P. (1996). Forming inferences about some intraclass correlation coefficients. Psychological Methods, 1(1), 30-46. 7. Kline Rex B. (2005). Principles and Practice of Structural Equation Modeling (2. nd. ed.). New York: Guilford Press. 8. Torkzadeh, Koufteros, Pflughoeft (2003) Confirmatory analysis of computer self-efficacy. Structural Equation Modeling, 10(2): 263-275. 問卷調問卷調查查信、信、 效效度評估度評估 3 §何謂信度與效度？ §信、效度的種類 § 探索式因素分析vs.驗證式因素分析 §問卷信度評估 § Cronbach’s α(標準化與 非標準化係數的區別 ) § 組內相關係數 (Intraclass correlation coefficient, ICC) § 組成信度 (Composite Reliability, CR) § 平均變異數萃取量 (Average Varianc