中美面子观的差异对跨文化商务谈判的影响_英文_道.doc

ISSN 1009年 02 月 Overseas English 海 外 英 语Overseas English 海 外 英 语 Tel:86-551-5690811 5690812中美面子观的差异对跨文化商务谈判的影响 刘静李敏， 河南 商丘 476000）（商丘工学院，摘要：中国和美国都有自己独特的文化，其中面子观是一个重要方面。中美面子观的差异及其关注程度的不同往往给中美商务谈判带来困难和障碍。如何更好地实现跨文化谈判是中美谈判者亟待解决的问题。虽然很多学者做过这方面的研究，但很少有研究涉及到面子观对商务谈判的影响。这篇论文分析了中美不同面子观对商务谈判的影响并给出了建议。关键词：面子观；差异；商务谈判；建议中图分类号：G03 文献标识码：A 文章编号：1009-5039201204-0221-02Sino-US Face Perception and its Influence on Intercultural Business NegotiationLI Min LIU JingShangqiu Institute of Technology Shangqiu 476000 ChinaAbstract: English Abstract: China and the United States both have its unique culture. Face perceptions are an important aspect of culture.The differences between China and the United States in their perspectives of face and degrees of concern with face often bring about difficulties and obstacles in understanding in Sino-US business negotiations. How to conduct intercultural business negotiations better is a problem that needs to be resolved for negotiators of China and the US. Although many scholars have conducted researches on this issue therehave been very few researches on the influence of face perceptions on business negotiations. This thesis analyses the influence of differentface perceptions in China and the US on business negotiations and proposes some suggestions.Key words: face perception difference business negotiation suggestion China and the United States both have its unique culture. Face social attributes.perception is a common but an important aspect of culture. The dif Brown Levinson believe that face is the public self-imageferences between China and the United States in their perspectives that every member wants to claim for himself. Face is somethingof face often bring about difficulties in understanding or even misun that is emotionally invested and that can be lost maintained or enderstandings in Sino-US business negotiations. To understand and hanced and must be constantly attended to in interaction. Brown deal with the relationship bet