First published by Bibliomotion, Inc. Brookline, （Bibliomotion首先报道,Inc .布鲁克林,）.pdf

First published by Bibliomotion, Inc. 39 Harvard Street Brookline, MA 02445 Tel: 617- 934- 2427 Copyright © 2014 by Gartner, Inc. All rights reserved. No part of this publication may be reproduced in any manner whatsoever without written permission from the publisher, except in the case of brief quotations embodied in critical articles or reviews. Printed in the United States of America Library of Congress Cataloging-in-Publication Data Burke, Brian, 1959– Gamify : how gamification motivates people to do extraordinary things / Brian Burke. pages cm Includes bibliographical references and index. ISBN 978-1-937134-85-3 (hardcover : alk. paper) — ISBN 978-1-937134-86-0 (ebook) — ISBN 978-1-937134-87-7 (enhanced ebook) 1. Employee motivation. 2. Motivation (Psychology) 3. Games— Psychological aspects. 4. Organizational behavior. I. Title. HF5549.5.M63B875 2014 658.314—dc23 2014000503 Contents Acknowledgments ix Introduction Gamification: Beyond the Hype 1 PArt I the Value of Gamification: engaging the Crowd 1 Motivation: The Gamification Endgame 15 2 Give Meaning to Players 25 3 Changing Behavior One Step at a Time 39 4 Using Gamification to Develop Skills 59 5 Using Gamification to Drive Innovation 75 PArt II Designing a Gamified Player experience 6 Player- Centric Design 89 7 Designing a Gamified Solution 109 8