论文化创意产业的地方化发展策略-包装工程.pdf

包 装 工 程 第 38 卷 第 4 期 62 PACKAGING ENGINEERING 2017 年 2 月 论文化创意产业的“地方化”发展策略 1 2 徐振华 ，赵宇华 1.沈阳航空航天大学，沈阳 110136 ；2.辽宁工程技术大学，葫芦岛 125105 （ ） 摘要： 目的 研究文化创意产业的“地方化”发展策略。方法 基于对文化的整体观照和经济全球化背景 的考量，认为文化创意产业发展应该遵循以具体文化资源为依托，以具有相关文化背景的行为人为主体， 以带动就业、创造财富并实现全面生活环境提升为目标的“地方化”策略。结论 “地方化”发展策略 要确立并导入核心文化元素，做好创意产业生态布局的设计，立足生活内涵的文创社区建设，实现艺术、 生活与经济的良性共进模式。 关键词：文化创意产业；“地方化”；文化元素；产业生态 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2017)04-0062-04 Localization Development Strategy for the Cultural and Creative Industries 1 2 XU Zhen-hua , ZHAO Yu-hua (1.Shenyang Aerospace University, Shenyang 110136, China; 2. Liaoning Technical University, Huludao 125105, China) ABSTRACT: It aims to study the localization development strategy of cultural and creative industry. Based on the consideration of overall view of the culture and the background of economic globalization, the development of cultural and creative industries should adopts the strategy of localization, which depends on specific cultural resources, people with the relevant cultural background, aim at promoting employment, create wealth and improve the living environment. The localization development strategy is to establish and fulfill the core cultural elements, design well on the creative industry ecological layout, realize positive pattern among the art, the life and the economy based on the connotation of the cultural and creative community building. KEY WORDS: cultural and creative industries; loc