The shared genius of Elon Musk and Steve Jobs（共享Elon Musk和史蒂夫·乔布斯的天才）.pdf

BUSINESSPERSON OF THE YEAR 2013 The shared genius of Elon Musk and Steve Jobs By Chris Anderson @FortuneMagazine November 27, 2013: 9:28 AM ET Yes, these two iconoclasts have disrupted multiple industries, but TED curator Chris Anderson goes much deeper and argues that what Musk and Jobs really have in common is a rare form of design thinking powered by unfettered conviction. When future historians report human progress during the 21st century, they may conclude that one of the key moments took place a year ago in Elon Musks bedroom. His eureka! moments happen every few months. Sometimes during his morning shower, sometimes late at night before sleep, sometimes, as on this occasion, waking at 2 a.m. This is how he described that moment to me: I realized that a methane-oxygen rocket engine could achieve a specific impulse greater than 380. Okay, it doesnt sound particularly historic. Until you realize that a rocket of that spec has adequate range to escape Earths upper atmosphere and travel to Mars. And that it so happens that Mars has plenty of carbon dioxide (CO ) and permafrost (H O), which could be neatly 2 2 converted into the aforementioned methane (CH ) and liquid oxygen (O ). Which means you 4 2 could create the fuel for the journey home right there on Mars itself. And that transforms the long-term economics of space travel between Earth and Mars because it means that you could send manned spacecraft to Mars without having to carry rocket fuel with you. Thats right. Elon Musk genuinely believes that within the next couple of decades, humans will be colonizing Mars. And thanks to his early morning aha! moment, we will even be able to make the return trip. That would certainly be a useful line in the recruiting ads, unless, like him, youre comfortable with the prospect of dy