Store Design - Oregon State University商店的设计-俄勒冈州立大学.ppt

Retail Store Design“Creating a Powerful Store Image”-Donna Geary Stephanie Creek John Lim Jim Hodgson You never get a second chance to make a first impression… A store’s appearance holds the most sway in enticing customers through the doors. People tend to sum up their initial store encounter in visual terms. 10 ways to turn off customers-First Impressions- Dirty bathrooms Messy dressing rooms Loud music Handwritten signs Stained floors or ceiling tiles Poor lighting Offensive odors Crowded aisles Disorganized checkout counters Lack of shopping carts/baskets “The Image-Makers” 1. An Identifiable Store Name 2. A Powerful Visual Trademark 3. An Unmistakable Store Front 4. An Inviting Entrance 5. A Consistent and Compelling Store Look and Hook 1. Identifiable Store Names Sets the tone of the store Distinguishes a store in the customer’s mind Store name should be easy to say and remember 2. Powerful Visual Trademarks Provides a visual image to accompany a store name Combine words, pictures, colors, shapes, and styles to make it stand out Store should be identifiable even without seeing store name 3. Unmistakable Storefront Traffic-Stoppers Provide instant recognition and recall Must project a welcoming, clear, and concise image of what’s inside Use thoughtful combo of exterior architecture, signage, and window displays 4. Store Entrance Mall retailers easily lure costumers in with wide open entrances from the main mall Visual clutter near store entrance may turn off customers Street retailers need an unobstructed and welcoming doorway to attract nearby motorists 5. Store Look and Hook Visual Look An inviting entrance is crucial for a positive first impression Inside store should be organized and consistent to limit confusion Visual Hook Diverts customer’s attention with a “Stop! There’s something here for you!” Should combine all visual merchandising components Many store retailers are using sensory appeal for the total package Sources /Retail_Services/st