analysis of the appliances to the countryside policy implementation problems and suggestions for improvement（分析了家电下乡政策的实施问题和改进的建议）.doc

Analysis of the appliances to the countryside policy implementation problems and suggestions for improvement [Abstract] ‘home appliances’ is a national support and benefit agriculture, expanding domestic demand, stimulate production, to maintain stable and rapid economic growth, macro-control policies, the people, interest rate, Quo, but implementation has exposed some not ignored: farmers did not deserve benefits, financial subsidies to be divided up in disguise, unfair competition among enterprises increased further this end, the need to create a good environment for policy implementation, the policy effectively adjust and improve the implementation of supporting control measures to effectively implement the farmers may benefit, companies have to market, the Government’s policy objectives more popular. [Keywords] home appliances countryside; financial subsidies; successful enterprise; sales outlets ‘Home appliances to the countryside’ policy on December 1, 2007 onwards in Shandong, Henan, Sichuan pilot, December 1, 2008 extended to 14 provinces, municipalities and autonomous regions, February 1, 2009 covering the whole country. On policy background of the financial crisis facing the export environment is poor, the urban market saturation, the purpose is to guide the enterprises to expand rural home appliance market, stimulate domestic demand and promote economic growth, according to policy, the farmers in the successful distribution companies and Direct to join or authorized outlets, to purchase successful manufacturers of televisions, washing machines, refrigerators (freezers), cell phones, air conditioning, computers, water heaters, microwave oven, induction cooker, electric bicycle 10 categories, more than 1,000 models of successful products in the price ceiling of bid price by 13% to enjoy the financial subsidy, farmers’ purchase of household appliances of each type 2. China has 900 million farmers, the rural market has great development potential