analysis of the consumption of consumer society of contemporary college students under the concept of thinking（分析当代大学生的消费消费社会下的概念思维）.doc

Analysis of the consumption of consumer society of contemporary college students under the concept of thinking Abstract As China’s economic development, consumer conglomerates, college students as a special group in society, their spending in the social context of the growing luxury and personalized. This paper attempts to analyze the context of the consumer society affect our view of college students spending factors, and from the students self-positioning, consumer culture and mass media to guide our students to explore three areas to establish a correct view of consumption path. Keywords consumer society, consumer attitudes students Since reform and opening, we have entered a time of extraordinary development of commodity economy, a profound change in the consumer society we live in has been formed, in which trumpeted, ‘I share some things and the consumer is my life,’ the society , as the spirit of the times and college students pursuing the development and beach-goers, imprinted with the traces of erosion of consumer society, resulting in inflated consumer desire overwhelmed with the financial ability of the opposition, college students and the nation as the country’s future hopes, their concept of direct consumer determine their attitude towards learning and personality development, and therefore, their perception of the consumer research, and to make appropriate education and guidance strategies, will be of great theoretical and practical significance. A consumer society, consumer attitudes of college students under the status quo Consumer society, the most active college students as a thinking and sensitive social groups, vulnerable to the impact of various factors and infection, and their consumer behavior emerged over the state of consumer spending and competition, consumer hedonism and personal with the process tendencies, consumer values ??affected by the worship of money and consumerism, therefore, their consumption from the curren