analysis of the early stages of network marketing mode（分析的早期阶段,网络营销模式）.doc

Analysis of the early stages of network marketing mode Free papers Download Center News: Network Marketing Overview Network marketing or e-marketing (Internetmarketing, E-marketing, etc.) is a modern marketing theory based on the use of Internet technology and functionality to satisfy customer needs to explore the market, increasing the profitability of the target business process. Since introduced into China in the 1990s, e-commerce, just ten years has experienced rapid development. According to CCID Consulting statistics, China’s e-commerce transactions in 2006, 1.1 trillion yuan, a year-on-year growth in 2005 52 commerce is rapidly changing the traditional market conditions procurement, new product design, management, sales and other business activities, marketing management also materialized from the traditional marketing model change as the main means of electronic technology and network marketing activity network economy closely integrated to promote marketing into a new network marketing era. traditional marketing is advertising and personal selling as a primary means “strong marketing, is an enterprise initiative indoctrination marketing in Internet age applications are client-active side of the “soft marketing” mode. compared to traditional methods of marketing, network marketing has unparalleled advantages: such as the spread of a wide range of speed, without time and geographical constraints, rich means of expression timely updated and updated low-cost, interactive virtual marketing entity. Variety of network research, advertising, distribution networks, network services and other activities of enterprises widespread adoption of the initial network marketing focus on advertising coverage, click-through rate, website promotion, a vague position, there is no deep understanding of customer needs and can not effective in attracting users, so most do not have much practical benefit. Web2.0 is characterized by a new marketing model is changing this