analysis of the economic perspective of vocational education brand- value and strategy（经济角度分析职业教育品牌的价值和策略）.doc

Analysis of the economic perspective of vocational education brand: value and strategy Paper to write net: Paper Keywords: Higher education market mechanisms brand Abstract: brand awareness and to promote vocational education, attention to quality, features, openness and high value-added and other important elements of higher vocational education, the choice of brand-building mode of existence, should focus on the culture of temper. The current branding strategy of vocational institutions mainly reflected in the government, students and teachers, and professional courses and other aspects. Discourse in the market mechanism, the brand is an important concept. Brand of product development to a certain stage of the inevitable outcome, but also the basic elements of competitive products, and products important platform to realize their own value in the open market system, the product often must be The path through the brand, in order to obtain a competitive advantage; not become the brand’s products, which means the loss of competition. 20 Western countries as early as the 1970s and 1980s began marketing on education research and education brands, C?te Le and other educational institutions proposed marketing strategy and brand marketing areas, the vocational education have introduced the brand service strategy [1]. In contrast, China’s vocational education brand strategy is relatively backward. observation of China’s current vocational colleges education and understanding of the brand, often remain in the recruitment advertising, publicity, fame and other institutions a simple level, there is no concept of brand dig deep impact on education, making it impossible to give full play to the brand’s tremendous value. A Market mechanism, the brand development of vocational education has a significant role in promoting in the promotion of brand strategy, philosophy and modern vocational education system to build. 1 to promote the quality of vocational