analysis of the economic perspective of vocational education brand- value and strategy（经济角度分析职业教育品牌的价值和策略）.docVIP

下载本文档

0
0
约1.5万字
约 14页
2017-09-05 发布于浙江
举报
版权申诉

analysis of the economic perspective of vocational education brand- value and strategy（经济角度分析职业教育品牌的价值和策略）.doc

1、本文档共14页，可阅读全部内容。
2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

analysis of the economic perspective of vocational education brand- value and strategy（经济角度分析职业教育品牌的价值和策略）

Analysis of the economic perspective of vocational education brand: value and strategy Paper to write net: Paper Keywords: Higher education market mechanisms brand Abstract: brand awareness and to promote vocational education, attention to quality, features, openness and high value-added and other important elements of higher vocational education, the choice of brand-building mode of existence, should focus on the culture of temper. The current branding strategy of vocational institutions mainly reflected in the government, students and teachers, and professional courses and other aspects. Discourse in the market mechanism, the brand is an important concept. Brand of product development to a certain stage of the inevitable outcome, but also the basic elements of competitive products, and products important platform to realize their own value in the open market system, the product often must be The path through the brand, in order to obtain a competitive advantage; not become the brand’s products, which means the loss of competition. 20 Western countries as early as the 1970s and 1980s began marketing on education research and education brands, C?te Le and other educational institutions proposed marketing strategy and brand marketing areas, the vocational education have introduced the brand service strategy [1]. In contrast, China’s vocational education brand strategy is relatively backward. observation of China’s current vocational colleges education and understanding of the brand, often remain in the recruitment advertising, publicity, fame and other institutions a simple level, there is no concept of brand dig deep impact on education, making it impossible to give full play to the brand’s tremendous value. A Market mechanism, the brand development of vocational education has a significant role in promoting in the promotion of brand strategy, philosophy and modern vocational education system to build. 1 to promote the quality of vocational