大学生网店创业策划书副本.doc

大学生网店创业策划书 姓 名：张国政 学 号：120090305176 院 系：09土木工程系 指导老师：曾文峰 一、项目背景 3 二、网店介绍 3 1、网店宗旨 3 2、网店目标 4 三、经营环境与客户分析 4 1、行业分析 4 2、调查结果分析 4 3、目标客户分析 5 四、经营策略 5 1、管理者及其任务 5 2、营销策略分析 5 五、营销效果预测与分析 6 1、营业额收入 6 2、支付方式 7 3、订货方式 7 六、经营成本预估 7 1、初期投资 7 2、第二期投资 7 3、其他成本 7 大学生网店策划书 一、项目背景二、1、2、网店目标三、经营环境与客户分析 1、行业分析2、调查结果分析3、目标客户分析商品为音像制品、服装游戏类商品收入高的群体购买比例较高，而中等收入买家的消费比例最高服装、首饰、化妆，游戏点卡类商品则是低收入买家群体的消费比例较高。四、经营策略 1、管理者及其任务2、营销策略分析 （1）品牌策略（2）价格策略（3）促销策略（4）渠道建设建立业务关系。批发商时，考察，，信誉，供货是否及时等签订合作协议，就价格产品质量等问题达成一致意见。五、营销效果预测与分析 1、营业额收入2、支付方式3、订货方式六、经营成本预估 、初期投资、第二期投资 implementation of corrective tasks for the new problems found in a timely manner into the special rectification and rectification category. In-depth summary of good practices and good experience in educational practice, good around the typical, continue to promote the rectification, to prevent repeated rebound, use of the results of the activities, timely organization look back again. The theoretical results, continuously consolidate and deepen and expand educational practice to achieve the system results, practical results. Three, the main problems and rectification measures focus on rectification goals, determined to honor the commitment rectification measures to build long-term mechanism style construction bureau Party, improve the ideological style The construction and working level, according to the list of issues to sort it out, with overall requirements to carry out the mass line of educational activities, focus on the implementation of the rectification, enhance team ability to discover and solve their own problems, focus on building a political firm, pioneering and innovative, wholeheartedly for the people, strive for unity, harmony, strong collective leadership (a honest and clean.) there lack of global awareness and innovation problem in carrying out the democratic centralism of the party. The party will discuss the main points of the 2014 Bureau of safety production and internal functional components in the labor burea