analysis of the modern brand name in the traditional culture of（分析现代传统文化的品牌）.doc

Analysis of the modern brand name in the traditional culture of Paper Keywords: brand name and cultural traditions Abstract: We live in an era of true brand. Brand name is a brand important part of the brand name is a highly intelligent, high-value art. There is the brand in various industries in China, the traditional and the nationalization of the examples in the history of those chapters full of culture show in the new era with its new value, making the brand name beyond its own, rising to the psychological and cultural aspects of the new market positioning. As we all know, we have entered the era of a real brand. Competition among enterprises is actually a comparison of the strength of competitive brands, brand name is an important part of the brand in this era of increasing internationalization of the brand in Vietnam is the nation, the more the world. This has been a growing number of brand owners and consumers agree. how to make their own brand name to pronounce, easy to remember? how well the brand name into their own personality and culture of the spirit? which is placed in front of the brand builders an important issue. understood the importance of brand names. beauty is only a name, called the Phoenix and Wanting a woman tied to the impression disparities in the marketing of the most important decision is how to give the product a name. lt;lt;The Biblegt;gt; says: ‘I would rather choose a good name, do not choose the huge wealth.’ choose a good name, the brand may be fame and fortune. Johnson amp; Johnson wrote a booklet: ‘Our company’s name and trademarks are our most valuable assets.’ As lt;lt;Locationgt;gt; a book, said, ‘the brain of the customer, the name is the brand ladder hanging on a hook product. ‘ How can the world without China’s own characteristics? Management and technology can learn to imitate other countries, but China’s own image can only be excavated from their own Brand name is the basis element of image building, brand name