analysis of the sme website to promote its brand development strategy and promote（分析中小企业网站推广其品牌发展战略和促进）.doc

Analysis of the SME Website to promote its brand development strategy and promote Paper Keywords: brand development strategy for SMEs Website Abstract: SMEs are an important force in China’s national economy, the development of small and medium enterprises of China’s overall economic strength of the development and growth of far-reaching. Medium enterprises in the fierce market competition to survive and develop without the brand’s design and management and corporate brand development strategy designed by the economic, environmental, policy, and many other constraints and impact of these factors give up this, from the level of corporate brand design website construction this perspective, the general public through the analysis of the current carriers of information received change in this phenomenon, of SMEs in the construction site should be noted too, the conclusion that SME Website significance of its brand development strategy presented. More and more small and medium enterprises have begun to realize the value of the brand and the importance of attention to corporate culture to build because of the status of business and can not effectively carry out the design or implementation of brand strategy, including the reasons for insufficient funds, there is recognition system has been designed non-existent, can not keep up with modern humans to accept and change the way information channels, especially the latter did not cause attention to business, did not do it as a systematic project. As to the global information network direction, Internet (Internet in the world is no longer simply a technical, but the main network has become a new business model, from the 4C (Connection, Communication, Commerce amp; Co-operation level, completely changed the human work, living, learning and entertainment, has become the national economy and the main driver of regional economic growth, the Internet is becoming the world’s largest public database it inclusive of numerous i