analysis of the stp testing organizations marketing strategy in the application of small and medium（stp分析测试组织营销战略在中小型的应用）.doc

Analysis of the STP testing organizations marketing strategy in the application of small and medium [Abstract] WTO, China’s testing the market becoming more competitive, small and medium sized institutions on how to detect severe situation in the development of the agencies to obtain the operator must consider. STP through the use of dynamic marketing strategy, supplemented by other improvements to support the strategy can effectively improve the competitiveness of testing organizations. [Paper Keywords] medium at the testing market sTP marketing strategy A, STP strategy outlined Marketing environment in the market based on the analysis, the decision to implement STP strategy is the key to marketing success. In the 1990s, Professor Kotler in his lt;lt;marketing managementgt;gt; system to mention a book STP strategy, the market A major breakthrough marketing ideas. STP strategy specifically refers to the market segmentation (Segmentation), target market selection (Targeting) and market positioning (Positioning). STP that the market is a complex, multi-level, diversified consumer demand geometry, marketing, market segmentation is who through market research, based on the needs of buyers in the differences, to a product market as a whole group is divided into a number of buyers in the market classification process, target market selection is the selection of market segmentation based on one or more of the fine sub-market, and the object as a corporate marketing decisions, Kotler believes that market positioning is the company to design their products and image, resulting in the minds of target customers to determine the status of the distinctive value of the process. The core should be STP strategy is ‘positioning’ - through their own abilities and analysis of competitors, their businesses, products and services in the minds of customers to establish an appropriate location. Second, product testing Market Overview Product testing as an important p