analysis of the swimming pool of knowledge management as the core of the marketing model on（游泳池的分析知识管理为核心的营销模式）.doc

Analysis of the swimming pool of knowledge management as the core of the marketing model On Paper Keywords: swimming pool marketing model of knowledge management Abstract: 21st century knowledge-based economy has been deep into all aspects of social development. With the continuous advance of China’s sports, fitness to carry out in full swing in the country, increasing the degree of the sports industry, a number of venues marketing model also requires adapt to the knowledge-based economy, knowledge management, management of human history as a great revolutionary marketing model for the venue to bring a new marketing idea. Knowledge management is a knowledge-based economy a new management concept, management of human history, the last great revolution in knowledge management is the late 20th century by the Lexington, Massachusetts famous Entu Wei Xing (entovation) proposed an international consulting firm of knowledge management is to take full advantage of the company’s core knowledge and wisdom, creativity in order to improve their competitiveness so as to achieve sustainable development. With the continuous advance of China’s sports industry, sports industry of the continuous improvement of overall fitness craze hit, especially in the 21st century ‘people-oriented and sustainable development’ under the impact of the wave of thinking, knowledge management in the sports marketing industry, which highlights the increasingly important position in this industry in the swimming pool as part of sports, the swimming pool in the knowledge economy of knowledge management for customer marketing models were discussed. 1 swimming pool of the original marketing model suited to today’s knowledge society The core concept of marketing is based on customer-oriented to consumer demand as the criterion, therefore, marketing theory and methods will inevitably change with the development of consumer demand changes. Only a keen grasp of corporate marketing staff the lat