analysis- official microblogging and microblogging marketing individuals how to locate（分析-官方微博和微博营销个人如何定位）.doc

Analysis: official microblogging and microblogging marketing individuals how to locate Research papers Download news: In fact, the official microblogging microblogging or individual, we registered mainly to microblogging marketing, however, since the distinction between corporate and individual official microblogging microblogging registration body, so the two companies to achieve microblogging marketing functional orientation is different. Below official microblogging microblogging on to the next and individuals how to locate? 1 official microblogging three levels of positioning The first class enterprise microblogging microblogging positioning mainly “enterprises and products advertised” and “Online PR” role, with emphasis on the user in mind to establish a corporate brand image, while some companies release new activities , new product information, recruitment information, etc., and always supervise public opinion in time to make up, is primarily a platform for information dissemination and feedback. Second grade enterprise microblogging positioning mainly lies in “online marketing” and “online sales” role, such as microblogging “network marketing training” and “Buddhist disciples net” effect on the main act of the “online marketing department.” and “online sales” function. “network marketing training” Main distribution network marketing knowledge, training, dissemination of information on training courses, training activities of the organization, training courses consulting, training courses online Q amp; A, etc. If there is a temporary Award activities, topics, can be arranged in the micro-Bo, and user interaction. If a regular project activities, such as “network marketing capabilities show” due to the influence of the activity, the number of participants and a larger scale, so a separate registration activities Weibo microblogging “Buddhists net” role is a B2C website for the business product sales, primarily publish some anecdotes of enterprise p