analysis- paid acquisition of mobile internet new media layout +（分析-支付收购移动互联网新媒体布局+）.doc

Analysis: Paid acquisition of mobile Internet new media layout + (To free download News) June 11 evening, in the period of suspension Paid announcement to its own funds to purchase four equity mobile Internet industry chain, the ‘Internet + Media’ strategic layout surfaced . Announcements, the company capital increase and the transferee combination of equity, using its own funds totaling 1.335 billion yuan, respectively, the acquisition of Shenzhen billion Kesi Qi Advertising Co., Ltd. 60% stake in Shenzhen nine that world Technology Co., Ltd. 51% stake, The long-run Shanghai Information Technology Co., Ltd. 76% stake in gold pole (Beijing) Co., Ltd. 51% interest. Paid Yuanchu Xian, deputy general manager, said the company will focus on the future of the Internet new media, will Paid playing traditional media and new media convergence, online and offline interactive new media group. Paid After ten years of development has a leafy, its cable network, advertising, film, television, venture capital business and other non-let industry eyebrows. On the basis of the traditional media business advantage, based on the implementation of the ‘Internet +’ strategy to upgrade and become the industry leader, this media the only way to a higher level. Paid by the acquisition of four company’s business covers mobile advertising and mobile marketing, mobile audio, mobile information, mobile search and other media services and online game business, with the company’s existing interactive media business with high complementarity. Reporters learned from the company, management has identified the ‘Internet +’ development strategy, traditional media and new media convergence will become the company to achieve a breakthrough to take off again. Statistics show that million 科思奇 focused on the effect of mobile Internet advertising, its performance marketing capability ranked second in the mobile Internet marketing; nine that the world is a mobile Internet industry oper