剑桥商务英语课文辅导10b Goning global.doc

学习重点 1．???? Homework Review 2．???? Choosing the right product 3．???? Entering the market 4．???? Vocabulary consolidation on unit 10b 5．???? 商务文章阅读赏析 6．???? 听力考试第三部分总结 7．???? 结束语 8．???? 家庭作业 I. Homework Review 1.????? Self-study exercise 2 of unit 10a. marketing noun [uncountable] the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this 市场开发 Company sales improved dramatically following a $2 million marketing campaign. 公司的销售在投入了2000万美元的促销广告后急剧上升。 a career in sales and marketing 营销事业 Cushman is director of marketing for a chain of Italian restaurants. 库什曼是一家连锁意大利饭馆的市场部总裁。 You should contact the companys UK marketing manager. 你应该与该公司的市场开发部经理联系。 market noun ?PLACE TO BUY THINGS? [countable] a) a time when people buy and sell goods, food etc, or the place, usually outside or in a large building, where this happens 市场 I usually buy all my vegetables at the market. 我经常在集市买够所有的蔬菜。 fish/fruit and vegetable/flower etc market 鱼/水果和蔬菜/鲜花市场 Theres a good antiques market here on Sundays. 每到星期日，这里就会有很好的古玩市场。 street market (=with a lot of different people selling things from tables, stall s etc in the street ) 街市 b) American English a shop that sells food and things for the home 日用品商店 ?同义词 grocery store the market a) the stock market Most analysts are forecasting a further downturn in the market. As soon as she graduated from college, she started to play the market (=risk money on the stock market). 股票市场 The markets (=all the stock markets in the world) are better prepared for a weakening economy than they were ten years ago. 世界上所有的股票市场都已经比十年前面对衰退的经济更好地做好了准备。 b) the total amount of trade in a particular kind of goods 某种商品的总贸易量 Honda is trying to increase its market share. 本田汽车正在努力增加自己的市场份额。 the state of the art market 艺术市场的状况 the housing/property etc market 房地产市场 Investors in the property market are worried about rising inflation. 房地产市场的投资者都担心不断增长的通货膨胀。 the market in the world market in aluminum 全球铝业市场 bear ma