庄恩平教授 授课资源.pptVIP

跨文化商务沟通 课程设计与实践 上海大学 庄恩平 enpingz@ 2014年7月15日 思考 商务英语专业与国际商务专业 跨文化沟通与跨文化商务沟通 What ： 跨国公司（外企、国企等）面临挑战？ Where：问题反映在哪些管理层面上？ Which：症结何在？是文化差异还是沟通障碍？ What： 我们该做什么： 跨文化商务沟通课程设计 教学方法 Geely-Volvo Acquisition 1. Chairman Lee Shufu declared to the public Volvo Cars would set up three manufacturers in China Volvo Cars CEO Stefan Jacoby openly admitted that any decision should get approval from the management team. 2. Lee would expand its production to take up the market share soon Volvo CEO Jacoby replies that they need to be cautious in its expansion 3. Lee believes he knows the Chinese market better than Jacoby, so he would make big cars for Volvo Jacoby believes small-sized cars would be better 4.When Swedish King visited Geely in 2011, he asked Lee how Geely would guarantee that Volvos standards would not be undermined after Geelys acquisition. Lee Shufu replied We are not just keeping Volvos standards, but helping Volvo regain its past glory . Questions; What are they discussing? Strategy, product, market What’s wrong with them? Cultural differences or communication problem Which competency is needed? Technical competency Managerial competency　 Intercultural competency Different Communication StylesDialog 1 A: We’re going to Surrey this weekend. B: What fun! I wish we were going with you. How long are you going to be there? (If she wants a ride, she wi