做市场营销分析案例花茶.ppt

Flower Tea Made by 1. Product 2. Promotion 3. Price 4. Place 5. Logistical Analysis 6. Financial Analysis 7. Organization Product anatomy 1) Definition 2) Development (STEP) 3) Variety 4) Function 5) Effect (enclosed a video) 6) Feature a. Branding b. Logo c. Slogan d. Packaging e. Labeling enclosed the picture of the product Promotion Retailing Sales promotion (coupon, discount etc.) Public relations Direct marketing (direct mail and catalogs, telephone, online etc.) Wholesaling Service Intermediaries Advertising Price Price elasticity Value-based pricing Product line (upper class, middle class…) Discount and allowance Promotional pricing Place Environmental description Franchised store Shopping center Supermarket Logistical analysis supply chain ( resellers, suppliers…) warehousing Inventory management Storage Means of Transportation and cost 3PL (Third-party logistic Financial analysis Income statement Statement of cash flows Break even analysis and financial ratios Organization Marketing department * * *