企业市场的竞争战略研究毕业论文.doc

毕业设计(论文) 课 题 名 称 新疆乳制品企业市场竞争战略研究 学 生 姓 名 朱 江 彦 学 号 0740204056 系、年级专业 经济与管理系、07级管理科学 指 导 教 师 李 四 聪 职 称 讲 师 2011 年 5月25日 摘 要 本文以新疆乳制品行业为研究对象，在我国乳制品市场容量不断增大，而行业竞争不断加剧的背景下，试图寻求提升我区该行业竞争能力的市场竞争战略，以推进新疆乳制品行业的进一步发展，实现自治区“十五”规划中提出的让畜牧业成为新疆农业与农村经济新的增长点的战略目标。 本文在有关竞争战略研究理论的基础上，综述了国内外研究动态，界定了本文的研究对象——新疆乳制品行业竞争战略的相关范畴。以全国乳制品行业发展为背景，比较分析了新疆乳制品行业的发展现状与特征。在上述分析的基础上，本文进一步提出了适合新疆乳制品行业的市场竞争战略。 关键词：新疆；乳制品企业；市场竞争战略 Abstract This paper is focused on the industry of dairy products in Xinjiang.On the background of that the market capacity of the dairy products is increasing rapidly in china and the industry competition becomes more and more severe,we try to find the Strategic Marketing Competition to promote this competitiveness.So is to make a rapid progress on the development of the dairy industry in Xinjiang and to realize the strategic goal which is raised in the 10th five years plan of the municipality to make stockbreeding the new increasing point to the agriculture and rural economics in Xinjiang. Based on the academic research of trategic Marketing Competition,this article summarizes the esearch trends both inland and overseas.Also,the article defines the object which this paper studies that it is about some category of the Strategic Marketing Competition in the dairy industry in XinJinag. Based on the analysis hereinbefore,the paper puts forward the suitable for Xinjiang dairy industry Marketing Competition Strategic. Keywords：Xinjiang；Dairy products Industry； Strategic Marketing Competition 目 录 摘要............................................................................................................I ABSTRACT......................................................................................................II 1绪论.............................................................................................................