外国各种品牌介绍指南.ppt

foreign brands 但琴 CHANEL香奈尔 创始人Gabrielle Chanel香奈儿于1913年在法 国巴黎创立香奈儿品牌。香奈儿的产品种类繁多，有服装、珠宝饰品及其配件、化妆品、香水，每一种产品都闻名遐迩，特别是她的香水与时装。 香奈儿(CHANEL)是一个有80多年经历的著名品牌，香奈儿时装永远有着高雅、简洁、精美的风格，她善于突破传统，早20世纪40年代就成功地将“五花大绑”的女装推向简单、舒适，这也许就是最早的现代休闲服。 The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France founded by Coco Chanel (b.1883 - d.1971). According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandchildren of the early (1924) Chanel partner Pierre Wertheimer. The meaning of the logo The Chanel logotype is an interlocking double-C, one facing forwards the other facing backwards. (Originally it was not a logo that Coco Chanel came up with) This derives from the name Coco Chanel. Coco is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logotype was not trade-marked until during the first openings of Chanel stores Chanel is currently dealing with illegal use of the double-C logotype on cheaper goods, especially counterfeit handbags. Countries said to be producing great numbers of counterfeit Chanel handbags are Vietnam, Thailand, and China. An authentic Chanel handbag retails from around $1,500, while a counterfeit usually costs around $100, creating a demand for the signature style at a cheaper price. All authentic Chanel handbags are serialised. The founder: Gabrielle Chanel Chanel’s perfumes Chanel’s glasses  Hermes爱马仕 爱马仕（Hermès）是世界著名的奢侈品品牌，1837年由Thierry Hermès创立于法国巴黎，早年以制造高级马具起家，迄今已有170多年的悠久历史。 让所有的产品至精至美、无可挑剔，是爱马仕 (Hermes) 的一贯宗旨。 目前爱马仕 (Hermes) 拥有14个系列产品，包括皮具、箱包、丝巾、男女服装系列、香水、手表等，大多数产品都是手工精心制作的，无怪乎有人称爱马仕 (Hermes) 的产品为思想深邃、品位高尚、内涵丰富、工艺精湛的艺术品。 Hermes Kelly Bugatti Veyron Fbg Par Hermes Dior迪奥 Dior是一个著名法国时尚消费品牌。Dior公司主要经营女装、男装、首饰、香水、化妆品等高档消费品。其男装品牌现已独立为Dior男装。自1946年创始以来，Dior一直是华丽与高雅的代名词。不论是时装、化妆品或是其他产品，Dior在时尚殿堂一直雄踞顶端。 Christian Dior was born in the year 1905, in France on