使用DEMATEL建构直销商休闲阻碍模型UsingDEMATELto.PDF

使用DEMATEL 建构直销商休闲阻碍模型 Using DEMATEL to Construct the Model of Leisure Constraints for Direct Sellers 颜 瑞 美 陈 国 雄 Jui-Mei Yien Kuo-Hsiung Chen 康宁大学 正修科技大学 休闲管理研究所 企业管理系 台南市安南区安中路5 段188 号 高雄市鸟松区澄清路840 号 TEL: (06)2552500 E-mail: TEL: (07)7310606 rinnayien@.tw E-mail: kchen202@ 摘要 本研究首先藉由文献整理及专家意见法汇整出直销商休闲阻碍之影响 因素；再透过产业界与学界之专家对之深入访谈，进一步了解直销商休闲阻 碍之现况，并搜集其影响因素，与文献所得之因素作整合后，汇整出直销商 之休闲阻碍影响因素。接着采用决策实验室分析法（DEMATEL ）进行分析， 透过直销商团队发放专家问卷，筛选出休闲阻碍影响因素。实证研究结果显 示 「结构性阻碍」因素是核心影响源，影响了「人际间阻碍」与「个人内在 阻碍」，而「人际间阻碍」是最终受影响源，受到其它因素的影响。休闲阻 碍构面中以「结构性阻碍」影响程度最高，因此直销领导人应首先改善直销 商结构性阻碍之因素，包括休闲信息不足、没有时间等等。 关键词：直销商、休闲阻碍、决策实验室分析法 2012 年第十七届直销学术研讨会 Abstract This paper summarizes the literature reviews to find the factors affecting leisure constraints of direct sellers. For fully understanding these related issues and mining the factors, deeply interviewing experts and scholars in academic circles and direct selling industry is used. Decision Making Trial and Evaluation Laboratory (DEMATEL) containing expert questionnaire was used to analyze and screen for key factors. The results of statistical findings revealed that structural constraint is core factor, interpersonal constraint is independent factor and personal factor is dependent factor respectively. In addition, structural constraint exerts the greatest effect on the overall influential degree. Interpersonal constraint is the most critical influenced factor. The conclusions were drawn that structure constraints, such as lack of leisure facilities, information and activities, should be removed. Key words: Direct Sellers, Leisure Constraints, DEMATEL