PackingMarks包装唛头.PPT

Chapter 9 Packing Contents Revision I. Translate the following phrases into Chinese/English. 1.under the circumstances 2. as stipulated 3. sight bill 4. payment against documents 5. in agreement with… 6. on one’s own account 7. meet sb’s accounts 8. tie-up of funds 9. 修改信用证 10. 用文字和数字 11. 根据条款 12. 准备待运 13. 毫不耽搁/延误 14. 不可撤销即期信用证 15. 允许转船 16. 有大量需求 17. 经济损失 18. 主要/重要商品 19. 诉诸于…… 20. 一份提单 II. Sentence Translation. Much to our regret, we find that there is no stipulation of transshipment being allowed in the relative L/C. Such being the case, we have to ask you to extend the shipment date and validity of your L/C to November 15 and November 30 respectively. All the documents required under L/C have been sent to the bank concerned in due time. An irrevocable L/C gives your exports the protection of a bankers guarantee. New Lecture Background Knowledge What dose packing refer to? 包装是指在流通过程中，为保护产品、方便储运、促进销售，依据不同情况而采用的容器、材料、辅助物及所进行的操作的总称。 适合产品特点的运输包装可以减少产品在运输过程中可能出现的损坏，同时还可以方便运输、装载和储存；此外，良好的包装可以美化产品，提高竞争力，扩大销路。 Functions of Packing The ultimate purpose of packing is to keep the transported goods in perfect condition with nothing missing on arrival. Good packing must be able to stand the roughest transportation. 包装的自然功能——物质功能或实用功能 A.保护功能：即保护产品的内容、形态、质量、性能、保护消费者安全使用产品 B.方便功能：方便开启使用，打开包装就能立刻消费产品 a.便于搬运装卸 b.方便生产加工、周转、装入、封合、贴 标、堆码等 c.方便仓储保管与货物、商品信息识别 d.方便商店货架陈列展示与销售 e.方便消费者携带、开启、方便消费应用 f.方便包装废弃物的分类回收处理 包装的社会功能——精神功能或审美功能 A.助销功能 B.通过包装的图文说明，引导消费者正确地消费产品 C.通过包装体现特定商品的文化品位，给人以愉悦的感受，创造附加值 D.通过包装体现企业的品牌信誉和一个国家和地区的政治、经济、文化艺术面貌 E.包装设计与包装治理，关系到人们的生活方式的变化与生态环境的保护 Catagories of Packing 1. Transport packing (usually known as outer packing（外包装或大包装）) Transport packing is done mainly to keep the goods safe and sound during transportation. It must not only be solid eno