尼尔森2012年第四季度跨平台报告.pdf

F R E E TO M O V E B E T W E E N S C R E E N S THE CROSS-PLATFORM REPORT MARCH 2013 THE CROSS-PLATFORM SERIES | Q4 2012 WE lCOME DOUNIA TURRILL Our best-in-class audience measurement report provides you with a SVP INSIGHTS, NIELSEN quarterly perspective on the evolution of the American consumer’s media behavior. And to reflect the many changes in consumption we’re showcasing the Cross-Platform Report in a new look that provides expanded data and deeper insight. As we strive to meet your need for sharper insight and broader data, we’ve included additional cuts of data that truly reflect the fabric of our country—the multi-ethnic consumers. You will also find interesting facts on a small portion of American homes we call “Zero-TV” households: households that did not fit Nielsen’s traditional definition of a TV household and will start to be included in our measured samples for the coming 2013-2014 season. With this report, we hope you get a better understanding about how Americans are consuming media, just like we did. D O U N I A 2 Copyright © 2013 The