我国苗木业发展现状及对策分析—以开原市靠山镇为例.doc

本 科 生 毕 业 设 计 (论 文) 我国苗木业发展现状及对策分析 ——以开原市靠山镇为例 Present situation and the countermeasures of our country’s Nursery stock industry——take Kaoshan town, Kaiyuan city as example 教学单位 管理学院 姓 名 _______孙晓光______ __ 学 号 ___ 200830101035_ 年 级 _______2008级________ 专 业 _____ 工商管理_____ __ 指导教师 _ 郭玉坤 职 称 _ 副教授 2012年 05月 08日 【摘要】随着人们生活水平的日益提升和对城市的生态环境要求的逐步提高,我国的园林绿化苗木业遇到了前所未有的发展机遇,得到了迅猛发展,呈现出强劲的发展势头,成为农业生产中的“朝阳产业”和“阳光工程”苗木业经年的发展,已逐渐成为发展地方经济、致富农民、改善生态的新兴产业。区域化、专业化、市场化的产业带已初步形成,以为核心、苗木经纪人为纽带、互联网为窗口的苗木市场已初具规模但在苗木产业的快速发展过程中,依旧存在着政府规划跟不上产业变化的速度,产业结构和品种结构不够合理；经营规模普遍偏小,产业化程度偏低,无法形成特色品牌；科研水平不高,科技含量较低,市场建设落后,市场化程度低；政府政策和规划的制定、服务不够到位、流通渠道不畅通,苗木经纪人素质良莠不齐等等诸多问题。本论文通过相关文献资料收集数据信息,分析国内园林绿化苗木发展趋势和苗木业目前的发展现状,提出如何以市场为中心,依靠科技与政策,因地制宜地发展可持续性绿化苗木产业【】【Abstract】 With peoples living standards of the rising and the city of the ecological environment for our garden is to step up landscape nursery stock industry face of unprecedented development opportunities and manganese to the development of communications, a strong growth momentum, agricultural production in the rising industry the project. The industry of landscape nursery stock in Kaoshan town has been developed for 20 years, and now it has became the new industries of the development of local economies, rich farmers, improve the ecological. Regionalization, specialization, market-oriented industrial zone initially formed as the core of seedling center, nursery stock broker for the link, the Internet is a window of the nursery stock market has begun to take shape. However, during the Process of seedling trees development, there are also many problems and difficulties: improper variety composition, lack of characteristic brands, leak marketing systems, low content of science and technology, small size, Poor risk-bearing ability, inexperienced management lower quality of business men and hindered circulation, etc. Nursery stock industry is yet to play out the economic and social efficiency