国际商务函电教学课件 Business Letter Writing.pptVIP

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国际商务函电教学课件 Business Letter Writing.ppt

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LOGO 国际商务函电International Business Communication 39/s/51/main.htm Business Letter Writing 1. Learning Objectives 2. Objectives Description 3. Writing Strategy 4. Skill Training 39/s/51/main.htm Business Letter Writing [Learning Objectives] The purpose of communication is to obtain complete understanding between the parties involved, and elicit the responses required. In this part, students are required to acquire some basic knowledge about the layout of business letter writing, and master the writing principles so as to avoid confusion and waste of time for both sender and receiver. 39/s/51/main.htm Business Letter Writing [Objectives Description] Business letter has its special features, especially in format and structure. Considered in its most fundamental terms, a business letter may be defined as a message that attempts to influence its receiver to take some action or attitude desired by the sender. Thus, the ability to write an effective business letter will help those who want to represent themselves positively to their customers, competitors and employers. 39/s/51/main.htm Business Letter Writing [Writing Strategy] 1. Layout of Business Letters 39/s/51/main.htm Business Letter Writing (1)Letterhead（信头） (2)Reference and Date （编号和日期） (3) Inside Name and Address （封内名称和地址） (4) Attention Line（经办人） (5)Salutation（称呼） (6) Subject Line（事由） (7) Body of a letter（正文） (8) Complimentary Close （结尾敬辞） (9) Signature（签名） (10)Enclosure（附件） (11)Carbon Copy Notation（抄送） (12)Postscript（附言） (1) Chiwan Petroleum Supply Base Chiwan, Shenzhen, China Tel: 769840 Oil Patch Tel: 4352136 Fax: (5677)6670825 E-mail: cpsb@ (2) Your ref: Our ref: bw/bw Date:7 March, 2009 (3) Messers. J. Brown Co. 219 Eastcheap London, E. C. 3. (4) Attention: Import Dept. (5) Dear Sirs, (6) Oil Tools (7) We thank you for your letter of March 2, 2009. In compliance with your request, we are sending you herewith a copy of our latest price list for your reference. All prices are unders