国际商务函电教学课件 第二章.pptVIP

LOGO 国际商务函电International Business Communication 39/s/51/main.htm Project 2 Enquiries and Replies 1. Learning Objectives 2. Objectives Description 3. Writing Strategy 4. Useful Expressions 39/s/51/main.htm Project 2 Enquiries and Replies 5. Specimen Letters 6. Notes 7. Skill Training 8. Value-added Reading 39/s/51/main.htm Project 2 Enquiries and Replies [Learning Objectives] In such a project, Students should learn some points about enquiries, such as the basic knowledge of translating or understanding enquiries, and grasp how to write a good and effective reply letter. 39/s/51/main.htm Project 2 Enquiries and Replies [Objectives Description] An enquiry is the first step during the negotiation of a contract. It can be sent and received when a buyer or a seller wants some information. A buyer usually makes an enquiry to invite a quotation or offer from the seller in order to buy a certain commodity or obtain a kind of service. Reply letters answer questions, supply specific information and attempt to meet the needs of those who make the requests. Therefore writing of enquiries has become the general practice in international business correspondence. 39/s/51/main.htm Project 2 Enquiries and Replies [Writing Strategy] Good enquiries and replies usually have the following essential writing strategies: Enquiries should state simply, clearly, specifically and concisely what you want. 2. Begin the letters with the questions you want to ask: the goods needed, usual terms of trade, catalogues, price lists, samples, quotations, etc., so as to enable the seller to quote or offer the correct goods. 39/s/51/main.htm Project 2 Enquiries and Replies 3. In an enquiry, such expressions as “Please quote your best prices”, “Your quotation is favorable” or “Should your prices be competitive”, are often used. 4. Replies to enquiries should be prompt, courteous, objective, and entire. When giving replies to enquiries, make sure that you have answered all the customer’