2014年剑桥商务英语中级全真模拟试题(三)-6924.pdf

2014年剑桥商务英语中级全真模拟试题（三） 一、Reading(共5题，合计75分) PART ONE ·Look at the statements below and the text on mobile advertising on the opposite page. ·Which section (A, B, C or D) does each statement 1-7 refer to? ·For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet. ·You will need to use some of these letters more than once. Mobile Advertising The Next Big Thing A Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms amp; Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as advertisings promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business. B The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planets billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere”something that cannot be said of television or computers. C Yet the biggest selling point of mobile ads is what marketing types call relevance . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms profiles of their customers cleverly enough, they can tailor their advertisements to match each subscribers habits. D In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they a