ePaper计画流程图CONCERT.ppt

AEA的訂價策略:「身分別」差別取價 －團體訂戶(三本紙本完全套裝組合) －個人訂戶(紙本或光碟含線上版)並對所得高低採差別取價，所得愈高，會費愈高 －資訊加值商的版權授權(線上版) Pricing Strategies of Scholarly Electronic Resources AEA的訂價策略:版權授權 －時間差別取價 　(過刊-JSTOR；現刊) －內容差別取價 　(電子索摘、電子全文) －使用行為差別取價 　(使用量高購買電子資料庫,使用量低僅支付每次下載費用) Pricing Strategies of Scholarly Electronic Resources 由於電子資源本身的經濟特性，並受版權授權範圍的限制，通常會採取三種方式介入市場的運作: Government Support and Collective Action 政府直接生產、經營(即公辦公營) 政府提供生產要素(原始資料)，由民間進 行生產、銷售(即具有公辦民營精神) 非由政府提供與生產相關的要素，但政府直接介入市場運作 若由政府採取直接生產的策略，將建置初期的機器設備、資訊系統、數位影像處理、文獻授權、防範侵權行為的軟硬體建設…等龐大的固定投資成本，由一般的稅收(general taxes)支應，而營運及資料維護費用，則採取使用者付費(User charge) 機制，將價格訂定在該電子資源的邊邊際成本(marginal cost)。 Government Support and Collective Action - 政府直接生產與經營 學術性電子資源的經濟分析 Economic Analyses of Scholarly Electronic Resources Hsianghoo S. Ching(景祥祜) Professor of Business School Director of University Libraries Feng Chia University, Taiwan hhching@fcu.edu.tw Outline of Presentation Demand of scholarly electronic resources Supply of scholarly electronic resources Market structure of scholarly electronic resources Pricing strategies of scholarly electronic resources Government support and collective action Introduction Universities and libraries are facing major transformational change as information, communication, and media technologies functionally alters how educational services are provided, research is conducted, and learning is enabled. How Librarians make decisions Library has limited resources and cannot provide all the information goods and services patrons wish to have. ? Resources are scare. Librarians face different kinds of tradeoffs. ? Economics is the study of how society manage its scare resources. 效率(Efficiency) vs. 公平(equity). From the library view, efficiency means that library is getting the most it can from its scare resources and equity means that the benefits of those resources are distributed fairly among its patrons. Librarians face tradeoffs in the digital era 原有紙本期刊續訂、增訂或刪除等典型的經濟選擇性問題 如何在不同知識載體之中，選擇可以滿足其所服務學術社群並產生最