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World Wealth Report
2008
State of the World’s Wealth 2
HNWIs Retrench to Safer,
More Familiar Investments 14
Green Investing Gains Traction in 2007 18
HNWIs’ Pursuit of “Passion Investments”
Is Not Deterred By Economic Volatility 21
Spotlight: Wealth Management Firms
Adapt to Meet Unique Needs
of Growth Markets 24
Aligned Service-Delivery Models Can Drive Significant Value 26
A Rightly-Sized and Executed IT Strategy
Can Reduce Risks of Entering a New Growth Market 28
Wealth Management Firms Encounter New Challenges
When Addressing Growth-Market Needs 30
The War For Talent Intensifies 31
Appendix A: Methodology 34
Appendix B: Select Country Breakdown 35
To Our Readers,
In our 12th year evaluating what are considered to be the key indicators impacting the global high net worth marketplace,
we are pleased to present the 2008 World Wealth Report. Together, Capgemini and Merrill Lynch utilize more than 20 years
of collaborative experience to analyze the macroeconomic factors that drive and inhibit wealth generation and to better
understand how they influence high net worth individuals (HNWIs) around the world.
By most standards, 2007 was a very eventful year—for the wealth management industry, and the entire global economy. The
first half of 2007 consisted of steady worldwide growth, while the second half was marked by a sharp divergence between
mature and emerging economies. The U.S. economic slowdown weighed heavily on key mature regions. However, strong
performances in emerging markets boosted HNWI gains around the globe. Although real GDP and market capitalization, the
two key drivers of wealth creation, were weaker than in 2006, world growth was strong in 2007 and drove solid increases in
both HNWI populations and overall wealth.
Our 2007 findings reveal that HNWIs assumed a more defensive approach to asset allocation in response to marked
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