大学英语跨文化交际chapter 1 Culture.ppt

大学英语跨文化交际 Chapter 1 Culture Chapter Outline The nature of culture The definition of culture The characteristics of culture Cultural identity Cultures within culture Lead-in Case: An Interview in India Read the case and consider the questions in the right column. 1. Is the interviewee proud of her culture? Why? 2. What else do you know about Indian culture? 3. If the program producer comes to China to make the program, how do you think a Chinese interviewee will answer the questions raised by the host? Try to role-play it with your partner. Text A: The Nature of Culture Think about the following similes and metaphors, how do you think culture is related to the references? 1. Culture is like an iceberg. 2. Culture is our software. 3. Culture is like the water a fish swims in. 4. Culture is the grammar of our behavior. 1. Culture Is Like An Iceberg 1. Culture Is Like An Iceberg Some of the elements are visible, while most are not. Powerful foundation like history, norms, values, beliefs about space, nature, time, etc. The visible parts are the expressions of the invisible parts. It is difficult to understand people with different cultural backgrounds. 2. Culture Is Our Software 2. Culture Is Our Software The physical body is like the hardware of a computer. It is programmed by our home culture. An infant learns how to be human in a culturally specific way. We are vaguely aware of the “software” as we use it. 3. Culture Is Like the Water a Fish Swims In 3. Culture Is Like the Water a Fish Swims In Human cannot live without culture. Culture is what the world is like for us. We take for granted the culture where we live in. 4. Culture Is the Grammar of Our Behavior We have rules in doing things which is like grammar in language. We apply the rules automatically and unconsciously. 1. Defining Culture from the Anthropological Perspective “Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the