把杯具做成喜剧（Make a comedy of cups）.doc

把杯具做成喜剧（Make a comedy of cups） A cup of tea as the representative of the market with xiangpiaopiao brand, so that the original only in the roadside shop selling products with legs, into the super, realizes fast digestion, the market of rapid amplification. This new Cup market reaction is triggered by a huge, many products Cup, in addition to tea, coffee and other traditional drinks using the Cup, lotus root starch, Chinese soup, corn meal, oatmeal, whole grains, sesame paste have drinking cup into battle, even instant noodles, canned peanut, French fries, also began to enter the cup. Cup is a comedy or tragedy, who is finally able to stand firm and dominate the cup Market? 1, do the right thing: choose what to install Small and large platform, many food Yiyongershang original bagged, bottled, boxed, were changed to glass. However, if you do not know the characteristics of the cup, blind access, the cup can only become a tragedy. There are three characteristics of cup food: fashionable, convenient and warm. Only with these three characteristics of the product, can become the cup with the tide of beach goers. Vogue. From the beginning of the cup of coffee, to the cup with milk tea rising, cup food has been closely related to fashion and leisure. Xiangpiaopiao, strengthening are fashion line. But fashion is moving forward, and following and sticking to it are out of fashion. The most representative star, the most popular cartoon elements, the hottest food concept, are the force of the enterprise point. Convenient. The street milk tea shop moved to the home, convenient for the rapid rise of milk tea. Convenience plays a decisive role in the development of cup food. The existing market base is deep, and the category that can be improved immediately in the cup will surely become a dark horse in the real market, such as sesame paste, Cereals, Cereals, canned fruits and so on. Has been widely accepted beverage category, cup or not meaningful, at most is a subsidiary of the