把脉戈蓝轿车的营销困境（The marketing dilemma Galant sedan pulse）.docVIP

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把脉戈蓝轿车的营销困境（The marketing dilemma Galant sedan pulse）.doc

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把脉戈蓝轿车的营销困境（The marketing dilemma Galant sedan pulse）

把脉戈蓝轿车的营销困境（The marketing dilemma Galant sedan pulse） Introduction: 2007 senior car market growth is gratifying, as a new type of continuous influx of competition force, lower prices, lower prices and stimulate consumption, consumption growth to promote the development of this market has played a decisive role, in 2007 the annual car sales reached a total of 4729009 units, compared with growth the same period in 2006 22.7%, the senior car city completed a total sales of 1018223 units, compared with the same period last year increased by 28%, growth was significantly higher than the overall car market growth level. From the market point of view, the senior car market segment car sales accounted for 21.5% of the total, the proportion increased by 1 percentage points higher than in 2006, while the new models are emerging constantly, we see in the overall trend of car market showed steady and orderly growth of the market also saw some brands of cars failed to finish expected sales tasks and goals, we must ask in such a good situation, why not effective growth of individual models with the overall trend of car market and achieve sales? Is the location inaccurate? Or is the price too high? Or is it a brand issue? Or the product itself? For all kinds of speculation, the author is in no hurry to unlock the answers, but starting from the angle of the market, the layers of cut away the veil of mystery, to explain the dilemma facing sales Galant in 2007 from the perspective of objective reality, in this article, the author wants to express the view is the automotive consumer market, brand strength, product strength the price is the three elements of automobile industry marketing, the three factors are closely linked, are indispensable, with galand market performance on the understanding of the automotive marketing. 07 years of market performance galand When is the first senior car southeast automobile and MITSUBISHI automobile joint venture to launch the domestic market, liste