招商,学习蒙牛好榜样--从蒙牛成功上市看招商突围（Inviting businessmen to learn the good example of Mengniu -- looking at the breakthrough of Mengnius successful listing）.doc

招商,学习蒙牛好榜样--从蒙牛成功上市看招商突围（Inviting businessmen to learn the good example of Mengniu -- looking at the breakthrough of Mengnius successful listing） In June 10th, Mengniu in Hongkong main board listing, the day will be bullish, which rose 24.2% to close at Hongkong, become the most enthusiastic subscription of red chips. Mengnius bid price is equivalent to 19 times the companys 2003 earnings, the issue of shares of 350 million shares, accounting for 35% of the enlarged share capital, net assets of 1.17 yuan per share, raising nearly 1 billion 400 million yuan of funds During the international public offering, the subscription response, the pre-set move share prices have to rise, finally at the highest end price interval, 3.925 yuan per share, to create the worlds highest quarter when retail investors and institutional investors to subscribe rate record, and has a balanced and long-term investor groups. 6 Investors Global Top on the issue of Mengniu large orders and become the core of Mengnius investors. Mengnius brilliant listing is a successful capital marketing story. From the point of view of investment, it is also a typical successful investment case. Because in a broad sense, listing is also a kind of investment. Through the recruitment of funds, investors, investors, various partners and agencies, and so on, greatly enhance the enterprises operating platform, and promote the rapid growth and development of enterprises. In the current market environment is generally difficult to do, Mengnius successful listing has brought us a lot of useful inspiration, but also let us re-examine: investment in the end how to do? Product, investment, the first step Choosing a sunrise industry or an excellent product is the first step in a successful investment process. The liquid milk consumption per capita Chinese is far lower than that of the developed countries in the world, the State encourages the national China milk, dairy market has great potential, the future of the dairy