拯救lg手机(上篇)（Save LG mobile phone (Part one)）.doc

拯救lg手机(上篇)（Save LG mobile phone (Part one)） 07 2011 01 June a news show: the United Bank of Switzerland (United Bank of Switzerland) on the global mobile phone industry analyst Gareth Jenkins growth forecast report released recently were reduced, the report concluded that although the smart mobile phone market growth is very strong, but because of NOKIA, RIM and LGs market share continues to decline, the global mobile phone market growth rate began to slow down. In 2011 08 months 26 PM another message: LG electronic intelligent mobile phone business operations because of poor mobile phone sector suffered a loss for the fifth consecutive quarter, LG shares fell in the fierce market competition, forcing its business restructuring, even faced the dilemma of selling. On 2011, 09, 06 news came again: after NOKIAs Symbian R D Division was cut off, LG, the worlds third largest mobile phone maker, is undergoing major changes. In the context of the LG mobile phone business going from bad to worse, the move was seen as the contraction front of LG electronics in china. From the above information, in the past three months, LG mobile phone broke out information shows that the LG mobile phone market performance is getting worse. This situation stems from the LG mobile phone, Chen Yuzhou from the global mobile phone market slowdown in the growth of point of view, a China brand positioning itself as a problem solver occupation managers and marketing scholars based on the LG mobile phone trying to diagnose and study in their own research on the mobile phone market, and provide the reference solution. LG claimed to be the worlds third largest mobile phone manufacturer, the intelligent mobile phone based on Android platform of Optimus series as the flagship, Optimus LG mobile phone mobile phone series is also sent to performance in the market expected the highest value products. So, whats the problem with the Optimus mobile phones? Why are Motorola, Samsung, and HTC, both Android pla