数据挖掘细分客户群,精准营销赢得市场（Data mining, customer segmentation, precision marketing to win the market）.doc

数据挖掘细分客户群,精准营销赢得市场（Data mining, customer segmentation, precision marketing to win the market） Two, data mining method of customer segmentation Customer segmentation method based on data mining is the combination of data mining technology and telecommunication enterprise rich data resources perfect, its characteristic is to make full use of the internal data telecommunication enterprises, multi dimensions, not only contains the customer attributes, consumer behavior, consumer psychology also includes a variety of factors, so it can help Telecom Enterprise to multiple levels to understand the differences in customer perspective. If we combine customer segmentation based on data mining and customer segmentation based on market research, customer segmentation will be more perfect. Customer segmentation is based on customer business needs segmentation, consumer behavior and consumer value dimensions can directly reflect the business needs of telecom customers, while telecom companies have a large number of customer behavior and value data. Therefore, customer segmentation based on behavior and value is more practical for Telecom enterprises. The clustering analysis method of data mining will help to segment customers reasonably according to their inherent differences in consumer behavior and value. Three, the application of data mining customer segmentation in Changsha mobile value-added mobile ticketing service 1., Changsha mobile phone booking accurate marketing system connotation. According to the Changsha mobile mobile phone for movie tickets, business promotion demand, using data mining techniques and analysis methods of network data and user data analysis, solution and analysis of the data acquisition and correlation. Through a series of algorithm analysis correlation analysis and other mining of user market data and user data, find various kinds of valuable information to help users, Changsha mobile precision marketing services for mobile phone booking service. 2.