旅游广告在旅游产品推广中的应用（Application of tourism advertisement in tourism product promotion）.doc

旅游广告在旅游产品推广中的应用（Application of tourism advertisement in tourism product promotion） Application of tourism advertisement in tourism product promotion Application of tourism advertisement in tourism product promotion 2008-12-20 15:10:04 [Abstract] Tourism Advertising plays an increasingly important role in the promotion and sale of tourism products and becomes one of the symbols of the tourism industry marketization. This paper reexamines the research and theory of domestic and foreign scholars on the promotion of tourism products and advertising media, systematically analyzes the characteristics of tourism advertisement, tourism advertising in the application and promotion of tourism products in, provide guidance and support for certain media for the promotion of tourism products. In addition, a systematic analysis of the characteristics of tourist advertising is the basis for experimental hypotheses and experimental validation of the effectiveness of tourism advertising. [Key words] tourism advertisement, tourist product, tourism promotion Abstract:tourism advertising plays more and more important role in tourism promotion, and comes to be one sign of tourism industrialization. the characteristics of tourism industry and tourism products are the determination elements of the individuality of tourism advertisement. this paper reexamines several existing theories about tourism products promotion and advertising works on the traditional and new media. tourism ad characteristics and application analysis thus presents, which contributing the theoretic supports of tourism ad exposure. in addition, analyzing the tourism ad characteristics comes to be the foundation of measurement of tourism advertising effeteness. Keyword:tourism, advertisement, tourism, products, tourism, promotion I. overview and current status of Chinas tourism advertising With the steady development of economy and the improvement of peoples living standard, tourism has gradually become an important par