旅游态度的基本原理（Basic principles of tourist attitudes）.doc

旅游态度的基本原理（Basic principles of tourist attitudes） I. Basic Principles of changing tourist attitudes Tourists attitude change refers to the tourists in some changes on the basis of existing attitudes, changing the attitude of the tourists is divided into two kinds: one is consistent with the change of the quantity; two is not consistent, it is the direction of change. The change in attitude model tells us that the process of change in attitude is actually in a specific social context, persuader (change others attitude) consciously to the target object (changed attitude) transfer through the consideration of design information, hope to be able to take to change the attitude of the other party. Tourists attitude change is a complicated job, in order to effectively change the attitude of tourists, must hold the basic law and the use of attitude change process, take effective measures to reach the goal; this should follow the basic principle of tourist attitude change. (1) the role of propagandists; (two) the role of publicity methods (three) the role of cognitive dissonance Two, change attitude strategy (1) improving the image of tourism products; Passengers must travel, acceptance and use of tourism products or enjoy tourism services, tourism products and service quality is an important information affecting travel attitude, good tourism products and service quality to enhance or improve tourist attitude plays an important role. (two) attach importance to tourism publicity Information is an important factor in attitude formation. It is also an important basis for changing attitudes, and the promotion of new tourist information to tourists will produce a change of attitude. As the tourist market continues to change, new information continues to emerge, and the more tourists have new information, the more likely it will be to change attitudes. At present, the tourism sector attaches great importance to tourism publicity, through different publicity routes to visitors to t